GemEx Systems, Inc. - Consumer Introduction

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	home			Diamond Buying			The Whole Story

	View Introduction
	Beyond the 4 C's
	Why Light Performance
	The GemEx Report
	BrillianceScope™ "Viewer"
	GemEx Live Report™
	IdentiView™ System
	Jewelers Featuring GemEx Reports
	Brands with GemEx Reports
	Save on Insurance with Jewelers Mutual
	Site Map

Which diamond would you rather purchase?

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Why should I care about GemEx and Light Performance?

GemEx Measured Diamonds Get Noticed™

When you shop for a diamond you would like a beautiful diamond that gets noticed in a crowd and that you can be proud of. What makes a diamond beautiful and gets noticed is the way it plays with light, or the Light Performance. Measure the Bling™.

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The traditional 4C information does not help you to separate a beautiful diamond from a diamond of inferior appearance. Three of the 4 C's, Color, Clarity and Carat weight have very little effect on the appearance of the diamond. These 3C’s determine the rarity of the diamond. The 4th C' cut does affect the appearance, but it is not well defined and it ignores the light characteristics of the diamond material. Even so called "ideal cut" diamonds do not guarantee you great light performance.

GemEx is independent and objectively measures the light performance and allows you to compare it to every other diamond in the world. It is easiest and surest way to choose a diamond that you will be proud of for eternity.

GemEx invented the concept of measuring the light performance of diamonds, and patented the instrument that measures it. Others have tried to copy GemEx, but a reliable light performance measurement is nearly impossible without violating the GemEx patent. Only GemEx measures each and every diamond, reviews and validates the results of every diamond, and then provides you, the consumer, a reliable Light Performance Report.
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What does GemEx Provide?

GemEx provides the technology that measures each and every diamond for light performance. GemEx provides the expertise that verifies that the light performance data is valid and authentic. GemEx provides the easy-to-read and understand GemEx Report that compares each diamond to all others in the world. GemEx provides the BrillianceScope Viewer that allows you to compare the light performance of any two diamonds side-by-side in the jewelry store. GemEx provides Live Report which allows you (and your friends and family) to view the diamond anywhere in the world via the Internet. Insurance companies provide you with discounted insurance rates on diamonds that are archived on GemEx Live Report.
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What do I receive when I buy a GemEx-analyzed diamond?

When you purchase a diamond independently measured by GemEx for its Light Performance, you receive many benefits!

The GemEx Report

The GemEx Report shows you diamonds from five different light views to simulate how a diamond looks in motion when you are wearing it. It then rates your diamond on the three key light performance components. These three components are white light (brilliance), color light (fire) and scintillation (sparkle). GemEx set the comparison scales for each shape by measuring tens of thousands of diamonds to determine the range of light performance possible in each component. To date, over one million diamonds have been measured.

When looking at the GemEx Report for various diamonds, you can decide what combination of brilliance, fire and scintillation is most appealing to your customer.

The GemEx Report also shows a sixth image measured under diffuse or indirect light so that you can identify your diamond in the same way as you can identify a person by looking at his or her photograph.

Click here, http://www.gemex.com/htmdocs/consumer/why_light_performance.html to learn more.
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GemEx Online Live Report

Once you purchase your GemEx-analyzed diamond jewelry, you and any of your friends or family can view the diamond in GemEx Live Report on-line using the personal diamond ID number on the GemEx Report that you receive when purchasing GemEx-analyzed diamond jewelry.

This version of Live Report operates similarly to the in-store version of Live Report .it brings the GemEx Report to life, showing the diamond images in movement and allowing you to manipulate the images by magnifying parts of the images in any of five views to look at the details of the diamond. It includes all the information in the hard copy GemEx Report: the three bar graph ratings of the actual diamond's light performance; the image of the diamond under five different light views and an image that identifies the diamond's unique patterns the same way a photograph identifies a person (which makes it easier to recover or replace a lost or stolen diamond). Also shown are the diamond's dimensions and traditional 4C grading information (when available) so that you have all pertinent information relating to their diamond in a single place that's always accessible. Just like the in-store version of Live Report, you can see all of this information for any two GemEx-analyzed diamonds in your inventory (or vs. the control moderately-performing diamond) on a split screen and compare them on every detail!

Click here, http://www.gemex.com/htmdocs/consumer/livereport.html and when on web site, click "launch GemEx Live Report for web" to see the on-line GemEx Live Report.
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Diamond Archive

Your GemEx Report is permanently archived on Live Report and by GemEx. If you ever misplace your Report, GemEx will replace your Report for a small fee. You will be able to show your newly purchased diamond jewelry to friends, family or an insurance agent anywhere in the world by providing them with your own personal GemEx report number. Click here, http://www.gemex.com/htmdocs/consumer/livereport.html to learn more.
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Jewelry Insurance Discount

Jewelers Mutual Insurance Co., the world's largest and most respected insurer of diamonds and other gems, offers a 5% discount on Jewelers Mutual personal jewelry insurance to all GemEx-analyzed diamonds with valid GemEx Report ID numbers. Click here, http://www.gemex.com/htmdocs/consumer/gemex_jeweler_mutual.html to learn more.
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Diamond Identification For The Life Of Your Diamond

The GemEx ID number is linked to your exact diamond indefinitely. Therefore, as long as you put your GemEx Report in a safe place (and perhaps make a copy of it and keep in an another place as back-up) you will always be assured that the diamond you have is your diamond, which gives you a greater level of confidence when you leave your diamond somewhere to be appraised or repaired. Even an engraved number on your diamond doesn't provide you with the same level of confidence, as the same number can be re-engraved onto another diamond or synthetic stone and polished off your diamond, and you'd never be able to tell the difference. With the GemEx ID number and sixth-image ID image of your diamond (like having a photography of your diamond in intricate detail), GemEx; your jeweler; insurance provider;, and law enforcement agencies can determine the difference and make sure that the diamond you have in the future, is, in fact, the same diamond, you purchased originally. It can also help them locate your diamond should it be lost or stolen. This service is complementary when you buy a GemEx-analyzed diamond.
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IdentiView

GemEx IdentiView is the first instant diamond identification tool that positively identifies a diamond based on its unique cut faceting. It is easy for consumers and professionals alike to quickly verify that the diamond in hand is the same one certified and recorded in the online IdentiView Registry that can be accessed on GemEx.com with the Diamond I.D. number. The IdentiView Certificate is now included on every GemEx Live Report at no additional charge.
Click here, http://gemex.spingroup.net/htmdocs/consumer/identiviewer.html to learn more.
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