"In the short time we've been utilizing the GemEx technology and marketing program we have already noticed an increase in our diamond sales," said Moshe Klein of Julius Klein. "The GemEx report has quickly become a primary buying criterion for our customers because brilliance and beauty are now measured for them in an easy to understand manner."

The BrillianceScope is an imaging tool that measures how well a diamond reflects and refracts light. A Light Performance Diamond Report documents these measurements.