GemEx Archived News

Promoting New Equipment Pays-Off

Jeweler Gary Gordon’s promotion of his new BrillianceScope netted $200,000 in additional diamond sales during its first two weeks in his store

Jewelers looking to stay prominent in the public eye need to always have something new to...

BrillianceScope Leads New Jewelry Technology

(The second in a series of interviews with Gary Gordon, CEO of Samuel Gordon Jewelers, conducted by Gordon Walker, General Manager of Friday.) GW: Your latest advertisements have announced a new machine called "The...

Diamond Cutters Launch Ad Campaigns

When DeBeers sneezes, the rest of the industry gets a cold. Earlier this summer, the diamond-mining giant hinted that it may one day market its own line of diamond jewelry. Now, only a few months later, two little-known gem companies have...

Girl's Best Friend Goes High-Tech

Gary Gordon no longer has to deal with diamonds in the rough. The Oklahoma City diamond dealer recently cut a deal to become the only diamond retailer in the country to get a new high-tech machine that takes the human out of grading...

Can Fancies be Ideal?

Round cuts have various standards of quality; now a movement is under way to define standards for fancy cuts

The search is on for information leading to the ultimate – or Ideal – parameters for fancy-cut diamonds. The effort is driven ...