GemEx Archived News
Paperwork: a Merchandising Tool?
November 01, 2002By: NationalJeweler.com - Victoria Gomelsky Gemstone/Diamond Editor
Imagine the following hypothetical scenario: A man walks into a chain jewelry store in search of a diamond engagement ring. He thinks he wants a G VS2 stone in a round-brilliant cut, but he's not sure if he can afford it. The sales...
GemEx Diamond Marketing Web Site Launched
July 16, 2002By: Press Release
MEQUON, WIS -- Introduced and well-received at both the recent Couture Jewellery Collection & Conference and the JCK Las Vegas Show, "The Science of Beauty" is a new diamond marketing Web site launched by GemEx Systems Inc. at...
Fast-growing firms focus on a brilliant future
June 16, 2002By: Journal Sentinel - Rick Barrett
Thirty metropolitan-area businesses make first appearance on list of 50 rising companies.
When Randall Wagner designed weather satellite equipment for a living, he never imagined his future would be in diamonds.
But through a contact that...
Adding a B to the 4C's
March 31, 2002By: New York Times, Business Section - Kathryn Shattuck
FORGET for a moment the four C's: carat, clarity, color and cut. To the untrained eye, a diamond's beauty is most often judged by its brilliance. "When you buy a diamond, you want people to notice that, wow, it's sparkling," ...
Mega-Vitamin for Sales
February 01, 2002By: ProfessionalJeweler.com - Robert Weldon, G.G.
GemEx report focuses on a diamond's beauty
When a customer whips out a wholesale price list while comparison-shopping diamonds, even the best sales associate may find it challenging to keep the focus on warm words about romance. From that point...