GemEx® Wins SMALL BUSINESS TIMES Innovation Quotient IQ Award
GemEx® System, Inc. Wins SMALL BUSINESS TIMES Innovation Quotient IQ Award For Brilliancescope Diamond Spectrophotometer
CONTACT:
Debra Berliner
G.S. Schwartz & Co., Inc.
Phone: 212-725-4500 ext. 314
dberliner(at)schwartz.com
NEW YORK, April 30, 2008 – GemEx Systems, Inc. today announced that it is the proud recipient of a Small Business Times Innovation Quotient award for development of the BrillianceScope diamond spectrophotometer.
“Buying a diamond can be one of the most significant purchases of a lifetime,” said Randall Wagner, CEO of GemEex and developer of the BrillianceScope. “Rating diamonds based on light performance allows consumers to choose a diamond that reflects their own personal style in a way never before possible. Winning this award affirms that people want to choose a diamond based on a tangible, objective rating system that lets the final choice be tailored specifically to the individual. I’m proud to be part of the team that invented the science that makes this possible.”
The GemEx BrillianceScope™ Analyzer, measures a diamond’s white light (brilliance), color light (fire) and scintillation (sparkle) and compares to other diamonds of the same shape to produce a final GemEx rating. The scale for each shape was set by measuring thousands of diamonds to determine the highest and lowest amount of white light, color light and scintillation possible for each shape. The Light Performance Report includes the three bar graphs and also shows images of the diamond under five different light views used for measurement of Light Performance.
About The Small Business Times
The Small Business Times IQ Awards honor innovative products, services, or processes developed by southeastern Wisconsin companies. The awards ceremony has become the premiere event for executives and developers in the area.
About Gemex Systems
GemEx® Systems has been the light performance standard in the diamond industry since 1998. GemEx introduced the concept of scientifically measuring the light performance of diamonds and consumers have embraced this metric of diamond evaluation as demonstrated by the great success that GemEx customers have had selling diamonds with the GemEx Reports.
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