GEMEX SYSTEMS NOW OFFERS CONVENIENT DIAMOND BEAUTY EVALUATION IN NEW YORK CITY
Easier Access to BrillianceScope® Analyzer Helps Dealer’s Improve Diamond Sales
NEW YORK, October 2, 2009 – GemEx® Systems, Inc announced today that they are now offering diamond beauty evaluations using their proprietary BrillianceScope® Analyzer at a New York City diamond district location in conjunction with DMB Partnership. Convenient access will make it easier for local manufacturers and retailers, to evaluate their diamonds for GemEx certification. GemEx Systems, Inc is the global leader in diamond brilliance, fire and sparkle certification, also known as Light Performance®.
“This new diamond scanning service in New York City provides an opportunity for a wider range of jewelry manufacturers and retailers to assess their stones using the proven GemEx technology. Now jewelers in one of the most important diamond districts in the country will be able to process a Light Performance® Certificate for their diamonds regardless of the number of diamonds they are certifying,” said Randy Wagner, CEO of GemEx Systems, Inc. “Improving access to these important marketing tools will help dealers and retailers increase diamond sales and margins.”
Manufacturers and retailers simply make an appointment and bring their diamonds to be scientifically measured at five direct lighting angles. Multiple measurements are used to ensure accurate results. These five diamond measurements are recorded on a GemEx Certificate and show the actual brilliance, fire and sparkle produced by the diamond/light movement.
A formal announcement will be made on October 14th at the Diamond Manufacturers and Importers Association of America (DMIA) monthly New York chapter meeting. DMIA members will receive a discounted rate on all beauty evaluations.
“For its nearly 80 year history, the DMIA has been dedicated to advancing and ensuring consumer confidence in diamonds and diamond jewelry,” added Wagner. “We hope that by offering our beauty evaluation services to more people in New York, together we can further their cause.”
To schedule an appointment, industry professionals can contact GemEx at 866-My GemEx (866-694-3639).
